Off page SEO. You already know how important it is. When you're trying to increase your Google rankings. It helps Google robots understand how credible your website. Is and its content.
So it can understand. Where to rent you in organic search results. So hi this is Abhishek from seo-stuck. And in this SEO post. I'm going to give you a step-by-step explanation of what off page SEO. Is and how you can improve it.
For your website. And as you read the post. Let me know in the comments. About which step in the off page SEO guide. You will be implementing it today. And which step you did not understand. Anyone and learn more about.
So I can create a separate post so let's learn SEO and more about off page SEO alright. So let's start our SEO post. On off page SEO so as you remember from the previous seo post. We talked about three things.
Right so the first thing is Google needs to know if your web page. Or web site even exists. So that's where the technical SEO comes. To when then it needs to figure out what your page or your website. Of your blog post.
Is about so that's where the on-page SEO comes. From and now if it knows what your page. Is about it knows your website exists. Now I need to understand like how credible is your website. Or your blog post.
What Is OFF page seo ?
So that's where all the activities. you do under off page SEO. That's well it will come through. So off page SEO is basically a combination of all the activities. You as a marketer would do away. From your website. In order to improve your search engine rankings.
So what does that mean is that means that off page SEO. Your goal is to accumulate positive signals. And brand interactions. So Google knows that your content is credible your website is credible. And you do that by external link building.
You know positive reviews building. Your brand Authority and so forth and the benefit. Of that is you will build your brand credibility. You build your domain authority your page Authority. And Google will start ranking your site.
But more because. Nine knows that the content you're putting out is actually credible your website. Is credible your website has a domain Authority. In particular area.
So for example if you are writing about you know makeup tips. For acne table or how to remove acne from your face. And all the articles you're writing about is on that topic. And the signal that you are generating off page SEO.
That whenever people are writing about positive reviews. That link to your site. And that's what link building comes in your band is getting more authority. That this brand actually knows what this blog.
Actually knows more about acne removal. And as you start building. Their authority you will get a huge benefit in SEO. Right so these are the main things. You've got to look into in your mind. When you're doing off page SEO.
Link Building
So the number one thing is the links so that's where the backlinks. Link building deep linking external link. Comes through so what we're going to go through. This thing like step by step. Second part is the domain and page Authority.
Which means like how credible or how authoritative your domain. Is domain means your main website. Or your main blog. And then page Authority is how to or tative your pages. Which page would be your X your individual blog post.
Or your individual product page and. I also wanted to mention like these four things. That they also have an indirect effect on off page SEO. So bounce rate dwell time domain age anchor text.
We covered these in detail in the next post. Or I tell you what exactly these things mean.
It's considered as a book. And the second part is depends on who votes for you that gives. The it is much it gives them more credibility. So for example somebody like secure link is coming from Twitter. So if CNN links to your site.
Or if it both links to your site or tweets. About your article dad link. Will have much more advantage. Versus some let's say Abhishek comma. I keep using my name. As an example but as if I had a Twitter account.
Bounce rate
But how does bounce rate works. So bounce rate as you recall bounce rate. Was that somebody searched for a particular query. So let's say somebody searched for 10 ways to do acne treatments at home. And then land it on your web page.
And if they didn't like the content within two through. Set two to three seconds they bounced back. To Google and then they clicked on the link below and the search. That is considered bounce rate.
So which Google dad signals them that somebody landed on your page. They didn't like the content. Which means there's somebody's search. For acne treatment and. What you provided them the content you providing them.
Was not irrelevant or maybe was not credible. And then the user bounced back. So that is a negative signal. So that you want to reduce your bounce rate. So then when people land on your page they actually consume your content.
And that will actually be a positive signal. Google if this is actually a good page dwell time.
dwell time of OFF page seo
Is besting the time people spend on your page. To lessen somebody. The same example somebody is searching for you know acne treatments. The land on your page. And then they spent you know 30 seconds 60 seconds to minutes.
Consuming that content and 12 time. Is the amount of time they have spent on that page. So that gives google of positive signal. That this content is actually credible that people like it. They're consuming which is good.
So your in order for you to increase your off page SEO. In order to build your brand brill build.
Domain Authority and Page Authority
Your domain and page authority. We're actually increasing your dwell time domain age. There's not much you can do domain.
It is just how oh how long your domain has existed. So for example you know CNN or harvard.edu stanford.edu. These domains are existed for like you know 10 15 20 30 years. But they have more authority.
Because it says this domain has been in the existing for a while. Versus I started a domain today. Let's say Abhishek it will have much less valued. Anchor text is basically is like what what keyword. Or anchor people are using to link.
To you back to your blog face. So let's say if you have written a blog post. On you know 10 ways to treat acne at home. Somebody else is writing an article similar and they link back to your your article. And which word they use to link it back.
To you that is the anchor text so if people are using generic anchor tags. Or are they using the actual keyword. That could be part of the curry so there also has a positive effect. If the anchor text is irrelevant to what your article.
Might have a great age. Of let's say you know 90 Abhishek calm linking to you. Let's say if it's a brand new site. Might have a barrage of 10 so if better size more size. Would have existed for a longer time. They link back to you.
They'll have much more credibility. Versus somebody who's not that popular. So links number of links is important. And Curson linking to you is very important. And that's where that website domain Authority and page Authority consequently.
Backlink in off page seo
Is about so keep these in mind. They indirectly affected but the main thing that works. For your office SEO is literally. This part right here so we're going to cover the first. One in this post. So let's look at links so backlinks.
Are simply the links to your website. That are placed on other web sites. And blocks which basically means you know other websites linking. To you those are backlinks. And why do you need more number of backlinks.
So think about this way. That you how does Google know that your your content is good. So each link pointing to your site. So let's if we look at this graph so this is your website. Or this could be your main blog post.
So as other people are linking to your article. Or linking to your part of it each link. Is considered as a vote as a thumbs up. So the more links you have pointing to your main home page or your blog post.
Which you know barely has like 10,000 followers. And if my account links to you. It will have less weighted so the thing about grade ages both. People linking to you the link coming. From both might have a beta H or from 0 to 200.
Tools For Backlink in off page seo
And we're going to look. So these are the tools you can use to see lessen your site. As existed and you don't know. Who is actually linking to you.
And you can also look into which people are linking to your competitors. So these are the three tools that I use one is called monitor backlinks.
Ahref
Ahref or bars so let's look at each. Of these tools in in a second right. So first one we're going to look at is monitor backlinks. So it basically tells you so we go to monitor backlinks. Calm scroll all the way in the bottom.
And here it says backlink checker. You click on that and now here you can enter your URL. So let's see let's see what would zara. Has for for our sake so you click on zara. You click on check now so here gives you a quick overview.
Moz backlink checker
That I really like is called mass comm so moz.com. Slash research tools it's - or SV. Which is open site Explorer or even if once you land on moz.com. You can actually even go here so if you go to mass comm.
You will scroll all the way at the bottom and it says a backlink research. You click on that and it opens you to open site Explorer. Same thing so here you can also put in like. This is our comm and this gives you a little bit more information.
Versus what we got for from one monitor. Back lines and here tells you you know their domain Authority. Pages already we'll come back to that and it tells you here. You can also see which sites are linking so tells you Harper Bazar is linking zoos.
Conclusion
That now you understand that what you know link building. Is and how it is and why it is important for your off page SEO.
But how do you build links. What are the link building strategies. And we're also going to cover the domain Authority and page Authority. Like what exactly does it mean how does it affect. And what can you do to increase your domain and page Authority. to affect your off page SEO.
So hi this is Abhishek from seo-stuck. And if you like our SEO tutorial on off page SEO. So please comment down your experiences.