Establishing marketing goals is critical to the success of your youtube marketing. Countless entrepreneurs and businesses. Have set up a youtube presence made a few posts. And then let it sit untouched for months or even years.
This is usually due to a lack or an absence of goals. So before you even begin establishing any sort of youtube presence or strategy. You need to establish clear marketing goals. Your goals should be specific measurable.
And attainable they can be long-term short-term or a mix of both deadlines. And milestones can be helpful as well i want to increase my social following. Would be an example of a bad goal that will likely result in your marketing efforts.
Petering out for a while. Because there's no specific milestones. I want to gain 1 000 likes by christmas is an example of a good goal. It's specific measurable and certainly attainable below are some examples.
Of the various goal categories. You might be interested in first up there's traffic to websites. And here we're talking about sales leads or just content marketing. Probably one of the most popular goals
Of youtube marketing is to funnel your youtube traffic. Back to your own web properties. After all most businesses don't do business on youtube.
Convert Youtube Traffic Youtube Marketing
Per se you're leveraging youtube. To obtain traffic and convert that youtube traffic into brand followers. Leads prospects and customers so maybe your goal is to get people to a landing page. With a free offer where they can subscribe to your list.
And become a lead maybe they're being sent to a sales page. Or an e-commerce store maybe you just want to do some content marketing. So you send them to your blog whatever the case the end goal for a lot of businesses.
Will likely be bringing youtube traffic. Away from youtube and over to their own web properties. Next up their social following. Which we like to call youtube as autoresponder. In this goal category your aim is to build a large number of followers.
And the reason we also refer to this. As youtube as autoresponder is because the main sought after benefit here. Is to increase the number of people who will see your uploads. In their feeds in this sense your youtube posts.
Become similar to sending out email broadcasts via your autoresponder. If you grow a large enough community this can be very beneficial. And if your content is engaging enough to get a lot of traction.
In the form of likes comments subscribes and shares. You can significantly increase the range of your organic reach into people's feeds.
Next there's passive presence. Some businesses might have purely passive goals. Simply being present and discoverable inside of youtube is.
A benefit that has wider appeal. And greater utility than you may think in many cases a company's youtube presence. Might supersede or at least augment what was once the role of a blog assuming.
Attached Content To your Post
Most of your content can be conveyed in the form of posts. Or attached to posts when people come across this content of yours. And they look at your channel they can see some basic info about your brand.
Or business and you can get some traffic to your website. The same approach can also be used for events communities. And brands after that there's brand awareness another goal. That's less thought about might be spreading brand awareness.
And recognition if you're just starting there's. A good chance your brand might be in need of a jump start. If nobody's ever heard of you a great way to increase recognition.
Is to simply create and share unique helpful or entertaining content. And get your name logo and overall brand identity in front of as many people. As possible as many times as possible if this is your goal you want to avoid.
Being solzy in the beginning ensure you're focused. Almost entirely on posting helpful relevant or entertaining posts. After that there's expanding existing audiences. If you've already got an audience your goal might be to make.
It bigger this can be done via several social marketing methods. Sharing viral content either curated or created yourself. Can lead to a huge increase in your youtube audience. Although creating your own viral content.
Like that can be great if you don't have the time. Or means to do so you can simply leverage. Existing content that's already been proven to be viral by curating. Or re-sharing it with your own comments.
post review or commentary(Youtube Marketing)
Or angle added to it obviously you don't. Want to actually steal and re-upload someone else's post. We're talking about doing a little post review or commentary. About a content piece preferably linking to the original content piece.
And adding your two cents also a few humorous posts. Can't hurt either other ways to expand existing audiences. Can include contests sweepstakes and gamification assuming your offers. Or prizes are compelling.
Enough incentivized sharing looking and subscribing. Can be very effective just ensure your methods are permitted by youtube's terms of service. Enhancing or repairing public relations. Do you want to set your company apart in the public eye.
Do you want to associate your brand with feelings of goodwill. And community involvement was your business recently involved. In a controversial incident. That requires damage control it doesn't take a humiliating public.
Catastrophe to make pr enhancement a good idea. This is a goal that any business can engage in non-sales related campaigns. Can include posts that foster positive values. And goodwill or even involvement in social movements.
Or noble causes on the social movement side. Of things be careful not to alienate half your prospects. Though did your business recently donate. To a charity build a school in a third world country serve food.
At a local pantry these are all great things to post about if not then they don't necessarily. Need to be about things that you and your business participate. In specifically they can be content about general things.
Get present opportunities
Like a heartwarming post. About helping the poor or caring for the elderly special holidays. Like christmas thanksgiving or mother's day. Also present opportunities to leverage emotions. Foster good will and enhance your pr next there's market.
Research a hugely beneficial goal of youtube marketing. Is market research if you're just starting your business. Or going down a new path youtube can be an excellent place. To learn more about your audience.
And your market this can be done in a structured way with things. Like mentioning surveys and questionnaires. At the end of your posts and linking to them in the description. Or in a less structured way by simply.