What is youtube Marketing and how to do in 2022

What is youtube Marketing and how to do in 2022

Establishing marketing goals is critical  to the success of your youtube marketing.  Countless entrepreneurs and businesses.  Have set up a youtube presence made a  few posts.  And then let it sit untouched for months  or even years. 

This is usually due to a lack or an  absence of goals.  So before you even begin establishing  any sort of youtube presence or strategy.  You need to establish clear marketing  goals. Your goals should be specific  measurable.

And attainable they can be  long-term short-term or a mix of both  deadlines. And milestones can be helpful  as well  i want to increase my social following.  Would be an example of a bad goal that  will likely result in your marketing  efforts.

Petering out for a while.  Because there's no specific milestones.  I want to gain 1 000 likes by christmas  is an example of a good goal.  It's specific measurable and certainly  attainable below are some examples.

Of  the various goal categories. You might be  interested in first up there's traffic  to websites. And here we're talking about  sales leads or just content marketing.  Probably one of the most popular goals

Of youtube marketing is to funnel your  youtube traffic. Back to your own web  properties. After all most businesses  don't do business on youtube.

Convert Youtube Traffic Youtube Marketing

Per se  you're leveraging youtube. To obtain  traffic and convert that youtube traffic into brand followers. Leads prospects and  customers so maybe your goal is to get  people to a landing page. With a free  offer where they can subscribe to your list.

And become a lead  maybe they're being sent to a sales page.  Or an e-commerce store maybe you just  want to do some content marketing. So you  send them to your blog whatever the case  the end goal for a lot of businesses.

Will likely be bringing youtube traffic. Away from youtube and over to their own  web properties.  Next up their social following. Which we  like to call youtube as autoresponder. In this goal category your aim is to  build a large number of followers.

And  the reason we also refer to this. As youtube as autoresponder is because the  main sought after benefit here. Is to  increase the number of people who will  see your uploads. In their feeds in this  sense your youtube posts.

Become similar  to sending out email broadcasts via your  autoresponder. If you grow a large enough  community this can be very beneficial. And if your content is engaging enough to get a lot of traction.

In the form of  likes comments subscribes and shares. You  can significantly increase the range of  your organic reach into people's feeds. 

Next there's passive presence. Some businesses might have purely passive  goals. Simply being present and  discoverable inside of youtube is.

 A benefit that has wider appeal. And  greater utility than you may think in  many cases a company's youtube presence.  Might supersede or at least augment what  was once the role of a blog assuming.

Attached Content To your Post

Most of your content can be conveyed in  the form of  posts. Or attached to  posts  when people come across this content of  yours.  And they look at your channel they  can see some basic info about your brand.

Or business and you can get some traffic  to your website. The same approach can  also be used for events communities. And  brands after that there's brand  awareness another goal. That's less  thought about might be spreading brand awareness.

And recognition if you're just  starting there's. A good chance your  brand might be in need of a jump start. If nobody's ever heard of you a great way to increase recognition.

Is to simply  create and share unique helpful or  entertaining content. And get your name  logo and overall brand identity in front  of as many people. As possible as many  times as possible  if this is your goal you want to avoid.

Being solzy in the beginning  ensure you're focused. Almost entirely on  posting helpful relevant or entertaining   posts.  After that there's expanding existing  audiences. If you've already got an  audience your goal might be to make.

It  bigger this can be done via several social marketing methods. Sharing viral  content either curated or created  yourself. Can lead to a huge increase in  your youtube audience. Although creating  your own viral content.

Like that can be  great if you don't have the time. Or means to do so you can simply leverage.  Existing content that's already been  proven to be viral by curating. Or  re-sharing it with your own comments.

post review or  commentary(Youtube Marketing)

Or  angle added to it obviously you don't.  Want to actually steal and re-upload  someone else's  post. We're talking about  doing a little  post review or  commentary. About a content piece  preferably linking to the original  content piece.

And adding your two cents  also a few humorous  posts. Can't hurt  either other ways to expand existing  audiences. Can include contests  sweepstakes and gamification assuming  your offers. Or prizes are compelling.

Enough incentivized sharing looking and  subscribing. Can be very effective just  ensure your methods are permitted by  youtube's terms of service. Enhancing or  repairing public relations. Do you want  to set your company apart in the public eye.

Do you want to associate your brand  with feelings of goodwill. And community  involvement was your business recently  involved. In a controversial incident. That requires damage control it doesn't  take a humiliating public.

Catastrophe to  make pr enhancement a good idea. This is  a goal that any business can engage in  non-sales related campaigns. Can include posts that foster positive values. And  goodwill or even involvement in social  movements.

Or noble causes on the social  movement side. Of things be careful not  to alienate half your prospects. Though did your business recently donate. To a  charity build a school in a third world  country  serve food.

At a local pantry these are  all great things to post about if not  then they don't necessarily. Need to be  about things that you and your business  participate. In specifically they can be  content about general things.

Get present opportunities

Like a  heartwarming post. About helping the poor or caring for the elderly special  holidays. Like christmas thanksgiving or  mother's day. Also present opportunities  to leverage emotions. Foster good will and enhance your pr next there's market.

Research a hugely beneficial goal of  youtube marketing.  Is market research  if you're just starting your business. Or  going down a new path youtube can be an  excellent place. To learn more about your  audience.

And your market this can be done in a structured way with things. Like mentioning surveys and  questionnaires. At the end of your  posts and linking to them in the description. Or in a less structured way by simply.

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